Shaping Experiences with Strategy, Empathy,
& Design

I work on enterprise and large-scale products where workflows are complex and decisions matter. My focus is on simplifying systems, improving user flows, and helping teams build better products together

About Me

Working across startups and enterprise products

I’ve worked on products where workflows are complex and decisions have real impact. My focus has been on bringing clarity to systems, simplifying user journeys, and helping teams move from feature thinking to problem solving.

User research

Usability testing

Journey mapping

Wireframes & prototypes

Design systems

Inclusive design

Enterprise redesigns

Consumer apps

Design mentor

Engineering collaboration

UX maturity

Empathy Design

Making complex systems
easier to understand & use

Feel. Think. Design.

Skills & Tools

Good design
is a mix of research, creativity,
& teamwork

Good design is a mix of research, creativity, and teamwork. These are the skills and tools I use to make it happen

Introduce UX practices in engineering-driven teams. Mentor junior designers and share knowledge. Advocate for user-first thinking in product discussions. Build bridges between design, development, and business.

I work closely with users and teams to understand real problems in context. The goal is not just gathering insights, but building clarity on user needs, behaviors, and the environment in which the product is used.

Once the problem is clear, I structure solutions that simplify workflows and guide decisions. The goal is to make complex systems easier to understand and use.

Design interfaces and flows that feel simple and intuitive. Create responsive layouts for mobile and web. Apply accessibility and inclusive design practices. Build and maintain design systems for consistency and scale. Add micro-interactions and motion for clarity and delight.

Use design tools to create and prototype ideas. Collaborate with teammates through Miro, InVision, and Zeplin. Manage work in Agile teams with Jira, Trello, and Confluence. Communicate clearly, tell stories, and manage stakeholders effectively.

© 2026 – 2027

All rights reserved by Ashish Gumber